No one jumps into business thinking, “I can’t wait to make a bunch of business mistakes and make this as stressful as my 9-5!” Raise your hand if you thought starting your own business would mean freedom…more time, more money, more control. Yeah, me too.
Little known fact, but how you start your business is how it will run. And if you’re running on burnout, confusion, or overthinking? That’s exactly what you’ll keep creating.
This isn’t a you problem. It’s a business strategy problem that was programmed into your brain about how to be a successful entrepreneur. Women are taught to overwork, to overthink, and to believe that success requires struggle. But that’s the biggest lie in the game.
So before you throw another “fix my business” Google search into the abyss, let’s talk about the 4 biggest rookie business mistakes that keep women stuck and what to do instead.
This is a no-BS, no “hustle” guide. Grab your iced coffee (or wine, I don’t judge) and let’s get into it.
Rookie Mistake #1: Trying to Do Everything at Once
Ever said, “I just need to get everything in place before I launch?”
Yeah, that’s perfectionism disguised as productivity.
Here’s what usually happens when you take the leap and start your business…
Instead of focusing on one solid offer, one main way to attract clients, or one simple system, you immediately go into overdrive. You try to create an entire empire before making your first sale, thinking you need a website, an email list, implement a million types of business strategy, including being on every single social media platform. Instead of gaining momentum, you burn out before you even get started.
Why This Happens
We’ve been programmed to believe that success comes from doing more…more planning, more platforms, more offers. But all that does is create overwhelm resulting in business mistakes instead of business success. The fear of failure convinces us that if we just prepare enough, we’ll be safe. But business doesn’t work that way. Confidence and clarity don’t come from over-planning, they come from taking action.
What to Do Instead
Focus on one offer and sell it before expanding. Choose one main way to attract clients instead of trying to be everywhere at once. Set up simple business strategy success systems as you go instead of having them all perfected first.
Starting a business isn’t about doing everything, it’s about doing the right things.
Rookie Mistake #2: Building a Business That Feels Like a 9-5
You didn’t leave the traditional job world just to create another exhausting, soul-draining version of it, right?
Yet somehow, so many women end up replicating the same corporate vs business strategy they were trying to escape. This means trading time for money, overworking just to prove they’re “serious” about success, and feeling guilty for resting because society has drilled into us that success must be earned through struggle.
Why This Happens
We’ve been taught that success is a direct result of effort, that more work = more money, and that ease is somehow ‘cheating.’ It’s why so many women struggle with the idea that wealth can come without the grind.
The problem? If you build your business on constant hustle, you’ll always be stuck hustling. If you don’t shift that programming, you’ll create the same cycle, just with a different name on your paycheck.
What to Do Instead
Take a step back and get real about why you started your business in the first place. Was it to work more or to have more freedom?
Align your growth business strategy with your actual life goals, not just revenue. Create offers that scale, so you’re not constantly trading hours for dollars. And automate what you can, so your business supports you, not the other way around.
How Using AI Can Help You Scale
Rookie Mistake #3: Waiting for the ‘Perfect’ Mindset
I hear this all the time (because I am a manifestation coach…)
“I need to work on my mindset before I take action.”
No. You need to take action so your mindset can catch up.
Why This Happens
Mindset work is the most important part of business. More than strategy, more than marketing, more than anything else. But a lot of women get stuck waiting until they feel 100% confident before they start moving, which can be the most detrimental of all the business mistakes.
The problem? That day never comes. Your brain is wired for safety, and doing something new will trigger doubt and fear. Thinking your mindset has to be ‘perfect’ first? That’s just another way of delaying the work.
What to Do Instead
Mindset isn’t a destination, it’s an ongoing journey. The key is to move forward while working on it. Confidence isn’t something you think your way into, it’s something you build through action.
Start before you’re ready, make messy moves, and adjust as you go. Stop treating mindset work like a prerequisite. It’s something you strengthen while you build your business, not before.
Rookie Mistake #4: Thinking Strategy Alone Will Fix Everything
Yes, business strategy matters. But guess what? Strategy without alignment will burn you out.
I’ve seen women buy every business strategy diversification course, download every content calendar, and still feel stuck. Why? Because they’re forcing strategies that don’t actually align with them. They’re doing what “should” work instead of what feels right for their business.
They’re ignoring their intuition in favor of what some ‘expert’ says is the best way. And when it doesn’t work, they blame themselves instead of realizing the business strategy model was never the problem, it was the misalignment.
Why This Happens
Business advice is often given with a one-size-fits-all approach. But what works for one person won’t always work for another. If you follow a strategy that drains you, it won’t lead to success, it’ll lead to burnout.
And no one talks about how your energy impacts your business just as much as your marketing plan.
What to Do Instead
Stop forcing business strategy types that don’t feel right. Choose business models and marketing methods that align with you, your strengths, your energy, and your lifestyle.
Check in with yourself, are you operating from force or flow? If something feels draining, it’s a sign to pivot.
Business is about more than just doing, it’s about being in alignment while you do it. That’s where the magic happens.
Build a Business That Supports YOU
If you’re making any of these business mistakes, you’re not alone. Hell, I made all of them when I started. And that’s why I teach business differently.
Because success doesn’t come from working yourself into the ground. It doesn’t come from overthinking every decision. Success doesn’t come from waiting until you’re “ready.”
It comes from aligning your energy, taking the right action, and building a business that actually works for you.
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